LinkedIn’s 4th Annual Report 2015 Global Recruiting Trends, among other studies, have helped shed some light on mobile recruiting citing that “The mobile revolution is in full swing in the talent industry with both candidates and companies increasing their mobile recruiting behaviors.” Since their report published towards the end of the last year, we’ve seen the mobile sector increase substantially.
The number of job seekers connecting via mobile devices has undoubtedly increased in just about every sector. Some companies have invested heavily this year to upgrade their mobile capabilities but there are still some quirks along the way. Although companies have launched their mobile website, it’s clear that with the job seeker demands of today, it’s not enough. So what are some other things a company can do? We’ve talked about gaming and using apps to drive applicant participation, but today I want to focus on the bare minimum of what companies can do:
1. Test/Survey Mobile Users: Since you’ve launched your mobile website, how many people are using it? Are you seeing an increase in mobile users? If not, it might not be functioning correctly via all mobile devices. Testing a sample of users helps companies review for issues, make changes and ultimately attract more mobile users.
2. Job Openings available on a Mobile Website: According to the report, now more than ever job seekers are searching for positions on their mobile devices. In fact, in 2014 the number of job seekers searching for job posting on a mobile device grew 90%—nearly doubling from the previous year.
3. Apply via Mobile Device. Job seekers aren’t just browsing companies’ mobile websites, their applying for jobs. The report states that job applicants posting for a job increased by 75% over the preview year. Having this process seamless or user-friendly is essential to get more out of your recruiting efforts.
4. Job Alerts/Notifications: Entrepreneur wrote an article recently about the growing trend in job alerts and how they are “The New ‘Weapon’ in the War for Talent.” Their findings originated of the TechCrunch and their prediction of how notifications and more are the “the next big thing in marketing.” The challenge for companies is to not over inundated the mobile users with senseless notifications.
5. Mobile Analytics: Analyzing the mobile users to understand their browsing habits is essential to advancing in the mobile-dominated world. Job seekers may be more inclined to certain content or job opportunities that can help support your recruiting efforts. Reviewing analytics for browsing patterns can help companies understand more of what job seekers want.
Mobile recruiting is here to stay and Millennials aren’t the only groups driving this trend. Gen Xs & Baby Boomers are rapidly adapting to the growing trend. In a recent study, data showed that “73.4 percent of millennials search on mobile, and 71.3 percent of Gen Xers, and 48.4 percent of baby boomers use mobile too.” With stats like that, companies must take an active role in providing a positive mobile experience for all job seekers.
ABOUT THE AUTHOR, Ingrid Moore
Ingrid Moore is the Founder and CEO of Corporate Resources of Illinois, an employment & staffing agency withover 20+years’ experience located in Schaumburg, IL. Ingrid and her team assist employers with finding the right hire for their business. For more info, follow us on our LinkedIn Company Page, or follow us Corporate Resources of Illinois‘s Google+ page.
