Is your company’s website mobile ready? Does it have a tab for recruiting or jobs? Thanks to growing number of mobile users, and according to the 2014 Recruiting Trends, one major way to enhance your existing recruiting efforts is to make sure job seekers can find you on their mobile devices. In fact, according to the 2014 “Job Seeker Nation Study,” an impressive 43 percent of job seekers use their mobile devices to search for jobs.
Today, the easiest way to turn your website into a mobile one is to have a mobile-enabled site. Some companies have websites that do this, other’s use third-party sites like DudaMobile to transform their website into a mobile one. Larger companies go as far as to have mobile applications and games to recruit job seekers. The point is it’s a mobile world and recruiting is an industry that can benefit from it.
On the other hand, if companies ignore mobile-user demands, it could hurt their efforts. For example, most businesses should know by now that with Google’s latest algorithms, there is a “promise to start actually penalizing sites that are not responsive in nature, including career sites.” In fact, last year USA Today reported “that 40 percent of mobile candidates abandon the application process if a company’s posting is not optimized for mobile.”
With alarming stats like these, when was the last time you looked at your business via a mobile device? Have you taken a look at what potential candidate see? Do you even know what they want? According to the study, job seekers want a simple user experience when searching through open positions. They want the application process to be seamless as well. Everything today must be quicker, more efficient and productive for job seekers fast-paced lives. Have you checked to see where your company’s online efforts measure up?
Don’t worry, there’s help. For starters, take a look at the trend report and see where the suggestions are applicable to your business. In addition, Google has provided some help. It launched an entire section to help businesses launch or enhance their mobile sites or “Make Your Website Work Across Multiple Devices.” This is an excellent resource for those businesses looking to capitalize on the recruiting. And if you’re still not sure how your preforming, conduct a survey with all the applicants you’ve collected so far. Ask them how you’re doing and how you can improve.
Finding the right mix to engage job seekers via mobile is undoubtedly one major way to enhance your recruiting efforts. As mobile users continue to increase and their demands become more specific, make sure you’re mobile-ready for success.
