We’ve talked about branding before in our posts. More specifically, we’ve mentioned how a company’s brand or corporate culture can impact potential hirers. Most employers already know this, but over the years we’ve learned from top candidates that they, in fact, are interviewing too.
Okay, we’ve heard this before, but I had an interesting conversation with a candidate where he told me when he interviews with a certain company, he now focuses on the “vibe” the company has during the interview. He said he’s learned to be watchful of how people interact, how the interviews are scheduled/conducted, is his time valued, are the questions appropriate, do other workers appear to be happy? He said he’s learned this tactic early on when he had a negative experience where two co-workers were interviewing him. One person was great, the other off-putting and it appeared the two co-workers were adversaries. Now isn’t that uncomfortable? In the end he declined the position, basing it back on his instincts. This is what’s happening more and more with candidates. They care about corporate culture now more than ever.
Mishits like the one mentioned above can leave a bad taste in an interviewer’s mouth, and because of our social networking times, they now post commentary about it on websites like Glassdoor. Sometimes these comments and reviews can stick with a company for an lengthy amount of time. And if a company consistently gets poor commentary about their interview process, it becomes harder for them to secure top talent.
So what’s our recommendation? Show some love. Make to make the candidate feel welcome from the onset. Make sure interviews happen on time and try not to keep a candidate waiting. Ask the appropriate standard questions and ones specific to the position. To see what types of questions are trending in your business and to get ideas, check out Glassdoors interview question area. Lastly, avoid negative commentary, whenever possible.
Remember, branding your business extends to interviewing candidates and perception is a powerful thing. Got any questions about your interview process? Send us an email at info@corporateresources.com and we’ll be happy to answer any questions.
